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How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age
How to avoid the pitfalls of Gillette's 'woke' commercial | Ad Age

If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington
If you think what Gillette is doing is new, you haven't been paying attention | Elizabeth Wellington

Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post
Gillette ad takes on 'toxic masculinity' in #MeToo-era rebrand, provoking a backlash - The Washington Post

No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad | "The Best Men Can Be" Gillette PSA | Know Your Meme
No, Gillette Did Not Lose $8 Billion Because of a "Woke" Ad | "The Best Men Can Be" Gillette PSA | Know Your Meme

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times
Gillette's 'toxic masculinity' ad haunts P&G as shaving giant takes $8B writedown - Washington Times

What that Gillette ad says about the trend in woke advertising | CNN Business
What that Gillette ad says about the trend in woke advertising | CNN Business

Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads
Is Femvertisement Impactful? Exploring Woke Washing With Gillette Ads

Gillette's toxic masculinity Super Bowl commercial, explained - Vox
Gillette's toxic masculinity Super Bowl commercial, explained - Vox

Gillette's Ad Proves the Definition of a Good Man Has Changed | WIRED
Gillette's Ad Proves the Definition of a Good Man Has Changed | WIRED

Why This Gillette Ad Is Sparking Controversy - YouTube
Why This Gillette Ad Is Sparking Controversy - YouTube

What that Gillette ad says about the trend in woke advertising | CNN Business
What that Gillette ad says about the trend in woke advertising | CNN Business

Gillette Gets Woke » John C. Wright's Journal
Gillette Gets Woke » John C. Wright's Journal

Get Woke, Go Broke? How a Gillette Ad Sparked a Debate | by Leah Bury | Medium
Get Woke, Go Broke? How a Gillette Ad Sparked a Debate | by Leah Bury | Medium

Gillette Switch Strategy After Ad Backlash – Guido Fawkes
Gillette Switch Strategy After Ad Backlash – Guido Fawkes

Get Woke, Go Broke?' Not for Gillette or Nike, Sadly
Get Woke, Go Broke?' Not for Gillette or Nike, Sadly

Gillette is woke now? When brands try to keep up with the times
Gillette is woke now? When brands try to keep up with the times

Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian
Woke washing? How brands like Gillette turn profits by creating a conscience | Advertising | The Guardian

Woke ads: is there such a thing as bad publicity? | The Lighthouse
Woke ads: is there such a thing as bad publicity? | The Lighthouse

Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube
Gillette #MeToo ad: Does being 'woke' pay off? | DW News - YouTube

Does the Gillette ad mark a turning point in marketing masculinity?
Does the Gillette ad mark a turning point in marketing masculinity?

Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad
Gillette Backing Off Social Issues After Backlash Over Toxic Masculinity Ad

Gillette responds to the controversy around its woke new ad
Gillette responds to the controversy around its woke new ad

Gillette's toxic masculinity Super Bowl commercial, explained - Vox
Gillette's toxic masculinity Super Bowl commercial, explained - Vox

New Gillette takes on "toxic masculinity" with a #MeToo edge - YouTube
New Gillette takes on "toxic masculinity" with a #MeToo edge - YouTube

POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University
POV: Where Gillette's New Ad Went Wrong | BU Today | Boston University